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Small Business Local SEO Services Expert

Local SEO Services for Small Business – Get Top Rankings on Google Affordably or Even Free

If you’ve been searching for a way to rank #1-3 on Google in the local search results, I’m going to show you exactly how to do it on this page today.  I’m also local seo services for roofing contractors roofing companies plumbersgoing to give you an approximate budget within a few hundred dollars of how to get there.  No hyped claims, or False promises…just the truth on how Local Search Engine Optimization really works to move into the top positions on Google maps, the top listings you see with the stars and addresses.  I’ll also touch on organic search engine optimization (rankings below the Maps).  I didn’t want this to be a “Sales Page” for SEO, but more to position our company as SEO specialists you can trust implicitly to get your rankings where they need to be.

My passion is to help small business owners that have been lied to by the larger marketing agencies, and most of the small ones, about what local SEO services should cost or about how long it takes to rank in the top positions.  It may take a moment to read through the information, but I am 100% confident that this information is exactly what you need to do to dominate your local market, and quickly.  I’m also going to give you some invaluable tips that will help you immediately to improve your rankings on your own, for free.

Local SEO Services from Marketing Agencies – “The Little White SEO Lie”

Allow me to first explain how local SEO services are sold to you as a business owner in comparison to what actually works for every market, and every niche throughout the US utilizing recent Google algorithm best practices.  Automated systems, by themselves, will never work to get you to the top three listings in the Google Snack Pack for a competitive niche.  Yext, UBL, YP.com, Yodle, and literally all of the Nationally known Local SEO service providers make boastful claims about getting to the top rankings on Google simply by listing you on the top 50-60 sites in their local business directory network.

Their pitch is always to list your business on the top business directories, and you’ll dominate your competition online. These services alone are nowhere near enough to separate yourself from your competition.  Period.

Though listing your business with multiple business directories does help for Local SEO Optimization, you have to be EXTREMELY careful about submitting your business information to the wrong sites as I will explain in just a moment.

Top Google Rankings are About Quality Directory Listings First, NOT Quantity

Top business rankings are now achieved by the businesses with the highest citation authority score in addition to having a decent number of business directories offered by Yext or the automated business directory submission services.  Top Local Google rankings have nothing to do with luck, spammy back links, or trickery which you may have been led to believe.

Now more than ever, Google is rewarding businesses that have a high local citation score, which I discuss down below, with consistent listings all across the online data echosphere. (Same NAP – Name Address Phone Number) Getting ranked online is heavily weighted using mathematical principles more than anything else you can do to rank your business these days.

How Do We Differ from Other Local Search Engine Optimization Agencies?

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I’ve achieved top rankings for my clients utilizing this strategy time after time after time, and I’m able to do so within two weeks for the Tutoring Club in Birmingham (an older established business with less competition), or in 3 months with Cardinal Roofing (a newer business with poorly optimized presence from a bad SEO firm, and very tough competition).

I learned National SEO for myself marketing in the wireless business for a company that went bankrupt, but the lesson was invaluable.  I recruited cellular agents nationwide, and still have the top spot out of 197 million results as seen here, for the #1 term, “Open a Cell Phone Store”, on Google for recruiting cell phone dealers.  I ranked numerous videos on Google (not just Youtube) and articles online to sell thousands of wireless clients, and hundreds of dealers nationwide.  When this business closed I decided to use the knowledge I gained to start helping small business owners get reliable advice, and local SEO services they can count on.  My SEO strategies have worked 100% of the time for those that allow a reasonable budget to work with, and understanding that it may take a lot of work upfront to fix existing problems, or to jumpstart a new business.

Now Let’s get to the meat of the presentation and revisit Local Citation Authority…

What is Local Citation Authority and How Can it Help You Rank Better on Google?

As I mentioned earlier, Google is now ranking companies that have the highest overall score on their local business citations.  A citation is simply a business listing such as on Google Plus, Yelp, CitySearch and there are hundreds of directories out there.  Each of these local business directories have a weighted numberlocal business directory listings citations authority best citations score as you can see in the graphic on this page.  My experience is that if a company has 60-70 citations in a moderately competitive niche with a citation score of 45-52 should rank very well in Google Maps.  The focus again, is on quality of citations in addition to quantity.  Google Plus has a citation value of 100, LinkedIn 99, BBB.org 96, Yellowbook 86 and so on.

As mentioned previously, Yext, UBL and some of the other automated services will claim these listings for you.  The missing link for top rankings is claiming more of the top citations with high authority value to move your overall score over 50 if possible.  The challenge for you as a business owner in either doing on your own, or hiring an SEO firm to help is multi-faceted:

  1. How Do You Find the Highest Value Citations in YOUR Niche?  (Doctors, Roofers, Plumbers, Restaurants, Etc)
  2. SEO Research is Complex and the Necessary Software Used is $99-500 per Month  (Ask Your SEO Agency to Show You Citation Scores, Most Don’t Spend the Money for the Proper Tools)  We Use 3-4 Different SEO Research Tools for Both Google Local Rankings, Local Organic and National Organic SEO.  SEO Isn’t Easy to Understand, Neither Are the Tools
  3. Citation Values are Important and So Is Google Plus Integration with Your Website. (Google Plus is KEY to Ranking in Maps Section.  Claim This Citation Yesterday and Watch This Video for Proper Google Plus Optimization  Your website, and Google Plus page, need to “Signal” to Google what terms you’re trying to rank for.  Otherwise, you’ll be invisible in Google’s eyes.
  4. How Do You Rank on Bing and Yahoo?  Google is king for sure, but many people use Bing on their mobile devices and Apple Maps on iPhones.  (Claim Yelp and Apple Maps listings to help with this right away.)  Ranking here requires back links, anchor text and links from videos can really improve rankings here.
  5. Inconsistent or Duplicate Directory Listings KILL Your Rankings – How Do You Fix Duplicate Listings, Listings with Wrong Numbers, Moved Locations, or Changed Ownership?  “Dupes” are THE biggest struggle to get rid of in our industry.  There are only 2-3 companies that can correct them, and Yext being one of them.  However, Yext retracts your listings if you ever leave so, in my opinion, they’re one of the worst companies as far as value and feeling like you have a “Business Partner” that cares about you.  They don’t…  Furthermore, a bad SEO firm that submits to spammy directories may severely hamper your efforts to get into the top three spots on Google.
  6. Do Customer Reviews Matter? Business Location?  Location to Centroid of Search Area is a Leading Factor for Top Rankings. What If Your Business is 30 miles from the Metro Area?  You need reviews, they do help along with more views/follows on Google Plus, and you can purchase a “Virtual Mailing Address” for less than $100 month if you’re a plumber or HVAC company that is primarily mobile.  Combining a central business location with clean, consistent listings can make a dramatic difference in your rankings immediately.
  7. What Keywords are the Best for Your Niche?  It drives me crazy when customers get reports for top rankings for search terms that don’t matter.  What good does it do to rank for terms no one is using?  It doesn’t.  Visit Jaaxy and Get a Free Trial Account that will show you what customers are looking for, how many times per month, and how much competition there is in the niche.  We only go after the best terms, because we know we’re going to outwork and outresearch our competition.  If you’re a personal injury attorney, roofer or plumber in a large city, please don’t attempt to do this on your own.

As you can see, local Search Optimization for Google Maps is extremely complex, and I’ve only touched on 6-8 ranking factors.  Ranking in the organic listings requires even more technical skill and effort to claim the top positions in the search engines.

What You Can Do Right Now to Improve Local Search Rankings

I’m going to give some of the top things you can do on your own, even with limited knowledge, to start the process of improving your local rankings in Google maps.  These serve as my starting point as well, so I know they work extremely well.

  1. Claim and Optimize Google Plus Immediately – Write a Good Description with Keywords, Include Good Images of Your Business, and Go to claiming-the-top-listings-local-seo-servicesCanva.com to create a nice looking Cover page already sized for you as shown in this article.  Try to Put Your Google Plus Link at the Bottom of Your Website in the Footer or On a Social Link.  Even better put the link in a keyword back to your Google Plus page. (anchor text, but don’t overdo this)
  2. Scan Your Business Now to See Your Current Listings for Free – Check for Sites You Don’t have, duplicate listings (multiple on one directory) and inaccurate citations.  Duplicate and bad listings are the #1 Killer of Your Rankings.  It’s brutal to clean up at times, but it can be done.
  3. Claim and Optimize All Social Media Networks – Claim Pinterest, Facebook, Tumblr, Instagram, Twitter, Vine, LinkedIn and all other top social media listings for their citation value.  These are high value citations, and they will raise your citation value. It doesn’t matter if you don’t use LinkedIn or Twitter, get these anyway as they are gold for your rankings.  A great tool is HootSuite at $9.99 monthly to post to all these networks in one portal.
  4. Include Your Link in All Listings – Make sure to put “http://” in front of your domain, not www. to create a hyperlink.
  5. Get a Video Commercial Produced and Publish it Everywhere – Post it On Youtube with (very important) with a hyperlink back to your website. Also post it free on Daily Motion, Vimeo, Flickr, Veoh or other top video sites.  It can be decent quality, not amazing, but the links are extremely valuable.  We make animated or photo collage videos that are very affordable, plus we post it for you to all these locations. (One of our top strategies, plus we create “juice” links to the main site)
  6. Claim the Top Citation Value Sites that Automated Companies Like Yext Don’t – Manta.com, Apple Maps, Yelp, YP.com, BingPlaces, Yahoo (they’re a pain), and top Directories in Your Niche like Houzz.com for home industry contractors, Opentable or Trip Advisor for Restaurants, Legal directories for lawyers, or medical directories for health care for example.  This is part of the ongoing research we do called link acceleration, and it makes a big difference.  SEO is not a one and done thing, so consider that going in.
  7. Evaluate Your Current Website – Is it properly optimized?  Does it look good enough to retain a customer for any length of time?  Time on site and proper coding can help boost rankings, and having links to your top social networks can boost your rankings.  If it’s not on WordPress, Shopify or MotoCMS with an attractive design, shoot us an email to discuss it or try to find someone that understands SEO in addition to making pretty sites. There are few developers out there that know both.  We don’t do custom sites, neither should you pay for one in most cases.  A nice WordPress template can create amazing results for your business if done properly.
  8. Run a Facebook Like Campaign Consistently – What Does Facebook Have to Do with Local SEO Rankings? There is On-Page SEO (your website) and Off-Page SEO (links, social media activity). Don’t go crazy here, but if you spent $50 a month and spread it out over the entire month to get likes (It’s under promote your page on FB), that sends a signal to Google that your local business is active in the community. You can get likes on average for around $1 each with these ads, and they can really help boost organic and Google maps rankings alike. $300 a Month on Facebook split between a like campaign and a targeted discount ad for example, can boost sales and SEO instantly.
  9. Get Rid of YP.com, Hibu, Yodle, Yext and Possibly Your Current SEO Firm – I’ve seen first hand what these companies do for their clients, and it’s almost not worth having.  If you’re buying Pay Per Click advertising, you’re probably paying too much in commissions.  If you’re using them for local SEO services, odds are you’re not ranking in a competitive market.  These companies are sales driven, stock price driven, and not customer driven.  Fact.  Ask whoever you are working with to show you proof they’ve received top rankings for clients on GOOD search terms.  Ranking for competitive terms in competitive markets takes time and effort, and none of the companies I’ve listed do enough for their clients to warrant the price tag.  Finally, and sadly, most SEO firms either don’t use the needed tools, put in the effort required, or they simply don’t have the knowledge to get the top rankings on Google in a tough environment.

Avoid Local SEO Scams and Dominate on Google

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Large Marketing Agencies have layers upon layers of administrative costs to support, and most SEO firms grossly overcharge for their services based on the clients lack of knowledge of SEO principles.  Search Engine Optimization IS extremely complex, and this page will explain how SEO really works as well as give you a roadmap to getting the elusive top rankings you’ve always wanted.  Affordably!

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We Make Local SEO Services Simple

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Large Marketing Agencies have layers upon layers of administrative costs to support, and most SEO firms grossly overcharge for their services based on the clients lack of knowledge of SEO principles.  Search Engine Optimization IS extremely complex, and this page will explain how SEO really works as well as give you a roadmap to getting the elusive top rankings you’ve always wanted.  Affordably!

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